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Look at the Toms ad and reflect on who is the target market and what might a Brand Persona look like.

What is the target?
Gerber is a life cycle ad because
Brief persona

Nancy it’s a middle class clothes designer who has been married for two years and is just starting to think about having a family.

 

Two gender based sport themed video’s featuring woman and sports. As you watch the advertisements, think about the persona’s being targeted. Do you think the advertisements are/were effective. Did they make a connection with the persona’s target.
Target and Persona

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What is the targeted demographic?

age and gender. younger adult male.

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What is the targeted demographic?

Family status

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