Finding the Target
In order to build a good persona, you’ll need to understand the target market. You’ll identify which segment (or group) of potential buyers you want to connect with. The target, the market, and consequently the persona, can be segmented (or identified) in several ways through the use of demographic, geographic, psychographic, and behavioral information.
Dive Deeper from the Web
When it comes to marketing, if you’re trying to talk to everybody, you’re going to have a difficult time reaching anybody. Vague and generic messages are far less likely to resonate with audiences than specific, direct communication – which is why targeting in marketing is so important.
The Importance of Targeting in Marketing (And How to Include It in Your Strategy)
In many situations, using multiple types of segmentation will make sense. In this communication (below) from Little Spoon, they’re targeting new parents (a demographic target), as well as healthy lifestyles (a psychographic target), When deciding on your target, you should always look at these four options to determine their importance and to decide which combination you will use.
