Chapter 5 Exercise Kenzo World
Deconstructing Kenzo World’s Persona
Kenzo World ad gives a the viewer a feeling the persona Kenzo is targeting. Lets deconstruct the ad to find the persona Kenzo was using.
Review the ad
Kenzo World
Think about the adveritisements target market and how the ad provokes feelings and deepens a connection to the customer.
Advertisement vision
https://www.kenzoparfums.com/gb/en/kenzo-world/
KENZO’s artistic directors Carol Lim and Humberto Leon breathe their vision of fashion into their first fragrance. A world in their image: bold, spontaneous, surprising, fun, colorful… A world that celebrates freedom of expression, diversity and creativity. A playful and dynamic fragrance…true to the KENZO spirit.
Advertisement critique
A great ad to look at target market and persona. The “persona” is presented in a fun and active way. I would normally expect some Product identification toward the begaining and of course decrease the length.
Fragerance Marketing Persona
A way to define and look at the target makets is by lookong at Brands Persona. Build a Persona for the main charater.
