Chapter 2
What does this mean?
Hint
While the brand is representative of Nike — a clothing, shoe and apparel manufacturer. That’s what they do; not what they want their brand to mean to their customers.
Brand examination. Complete all five tabs below. (estimated completion time 6 min.)
- 1 -- Nike
- 2 -- Video
- 3 -- A few things to think about
- 3 -- Consistency Matters
- 5 -- A few things to think about
It’s been said Nike is a marketing company that makes shoes while that’s not true they are a company that has managed to dominate the sport apparel market by their coherent and consistent branding. A perfect guide to state thinking about Branding.
Follow the tabs above in an examination of Nike’s Brand.
Start with tab 2. A Nike commercial,
— Think about the commercial and how it relates to Nike brand and the message it presents..
— How did the commercial make you feel (positive, negative or indifferent). .
Is it possible the next time you see
from lecture
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The Nike brand mean for corporate profit?
no
The Nike brand mean being a rebel?
Yes
The Nike not not being afraid to fail?
Yes
The Nike brand mean fitting in?
No
The Nike brand mean thinking differently?
Yes
The Nike brand mean being the best?
yes
The Nike brand mean a sport shoe manufacturing?
no
The Nike brand mean an equal playing field for all.
yes
It’s been said the Nike is a marketing company that makes shoes while that’s not true they are a company that has managed to dominate the sport apperial market by their coherent and consistant branding. Giving us a guide to think about Branding and the consistance through out all there activities.
Authors story
Nike / quaker oats marketing
.
What is the purpose of a company and why does it matter to a Brand?
Take a look at what Nike says about there corporate purpose.
https://purpose.nike.com/ (opens in a new window) Does it support their brand? Do you beleive Nike is an authince brand?
in work
Does the Nike brand mean politics?
Continue to the next page
17. Nike & Apple
Co-branding Campaign: Nike+
Athletic brand Nike and technology giant Apple have been working together since the early 2000s, when the first line of iPods was released.
The co-branding partnership started as a way to bring music from Apple to Nike customers’ workouts using the power of technology: Nike+iPod created fitness trackers and sneakers and clothing that tracked activity while connecting people to their tunes.
Source: Apple
The partnership has since evolved to become Nike+ — which uses activity tracking technology built into athletic clothing and gear to sync with Apple iPhone apps to track and record workout data. Tracking transmitters can be built into shoes, armbands, and even basketballs to measure time, distance, heart rate, and calories burned.
It’s a genius co-branding move that helps both parties provide a better experience to customers — and with the popularity of fitness tracking technology, Nike+ is ahead of the curve by making it easy for athletes to track while they play.
https://blog.hubspot.com/marketing/best-cobranding-partnerships