• Active Home
  • Index
    • Learning Outcomes
    • Introduction
    • Building a Brand Persona
    • Finding the Target
    • Chapter 5 Targeting Demographics
    • Targeting Geography
    • Targeting Psychographics
    • Targeting Behavior
    • Assessing Opportunity
    • Chapter 5 page 3 Build your Persona
    • Chapter 5 Free Government Data for Targeting
    • Chapter 5 Exercise Kenzo World

Finding the Target

  • welcome
  • Possible ads
  • Chapter 2 page 1
    • Chapter 2 page 3 Apple
    • Chapter 2 page 2 Nike
    • Chapter 2 page 3 Authenticity
  • Slides
  • faces
  • Possible ads